Perth, Western Australia

Craft Your Future
Faster.

We integrate People, Process & Technology to help businesses scale. 7 years in WA. 100% Perth-based. No lock-in. No offshore. Just results.

Explore
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Years Operating in WA
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Years Combined Leadership
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Documents in Ask Frank AI
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Perth-Based Team
Management Consultancy.
Built for Real Work.

LevelUp is a full-spectrum management consultancy helping businesses craft their future — faster. With 20+ years' experience on both contractor and client sides, we deliver practical, hands-on solutions that integrate people, process, and technology for sustainable, repeatable results.

We don't sell software and work backwards. We embed in the operation, understand how work actually flows, fix the people and process foundations, and then ensure technology serves the business — not the other way around.

Everything we build is designed for handover. We do not create ongoing dependency. Our model is simple: get in, build what's needed, transfer capability, and step back.

Construction
Oil & Gas
Mining
Manufacturing
Infrastructure
Energy
Disability Services
Transport

Why Clients Choose Us

Both sides of the fence — we've worked contractor-side and client-side on major projects. We understand the politics, not just the process.
Action over analysis — we get in and start building immediately. No 6-week assessment phases. Diagnostic findings turn into action the same week.
Build then handover — no lock-in, no recurring subscriptions, no dependency. You own everything we build.
Deep WA project experience — Wheatstone, Gorgon, Pluto, Ichthys, and major construction and mining programs across Western Australia.
Measurable ROI — every engagement comes with a cost-benefit analysis. We measure outcomes, not effort.
People. Process. Technology.
Our model is read from the centre outward. At the core sit three disciplines — People, Process, and Technology. Where any two meet, an operational benefit is created. Where those benefits align with a business function, LevelUp's support structures activate to deliver outcomes.
CRAFT YOURFUTURE FASTERPEOPLEPROCESSTECHGROWTHRISKCOST
Explore the model below
Centre of the Model

Three Disciplines. One Mission.

At the centre sits "Craft Your Future Faster" — the mission that drives every engagement. Around it, three disciplines form the inner triangle:

People
Process
Technology

Every business challenge begins with one of these — and most involve all three. We never start with technology and work backwards. We start with the people and processes, then apply the right technology.

LevelUp Model Overview
Blue Ring — Where Disciplines Meet

Operational Benefits

The blue ring sits between the inner triangle and the outer framework. Where any two disciplines intersect, a measurable operational benefit is created:

People+Process
Capability
When your people understand the processes, you build organisational capability that doesn't walk out the door.
Process+Tech
Efficiency
When your processes are clear and the right technology supports them, you eliminate waste and rework.
Tech+People
Scalability
When your people are enabled by technology, you can scale without proportional headcount growth.
LevelUp Model — Strategy View
Green Ring — LevelUp Support Structures

How We Execute

The green ring is where LevelUp lives. These are our specific service capabilities that activate depending on which business outcome you're pursuing. They sit between the operational benefits and the external business functions.

For example, if you need to improve Revenue & Profit, the green ring shows the support structures along that axis — things like Strategic Client Engagement and Commercial & Project Management.

Each zoomed view of the model reveals the specific support structures for that domain. This is how we translate the framework into real activity.

Example — Systems of Work
People Systems & ProcessesPlanning & ExecutionProcess Improvement & EfficiencyPMO & Procurement
LevelUp Model — Systems of Work
Outer Triangle — Business Outcomes

Where It All Lands

The outer triangle represents the three core business outcomes that every organisation is ultimately working towards:

Revenue & Profit

Strategic client engagement, commercial management, and project delivery that drives top-line growth.

Human Resources

The people engine — organisational design, workforce strategy, compliance, training, and culture.

Systems of Work

How work actually gets done — operating models, process architecture, technology enablement, and continuous improvement.

Read the model from inside out: pick your business outcome, follow the axis inward through the support structures and operational benefits, and you'll see exactly what needs to be in place.

LevelUp Model — Full Overview
Each business function has its own view of the model. Select one to see the specific support structures and execution areas.
Revenue & Profit — Strategy View

Revenue & Profit

When pursuing revenue growth and profitability, the model shows you need strong capability (People + Process) and efficiency (Process + Tech) working together. The green ring activates:

Strategic Technical Support Project
Embedded specialist resources that strengthen project delivery capability and protect margins.
Strategic Client Engagement
Relationship management, stakeholder strategy, and commercial governance to grow and protect revenue streams.
Data Analytics & Reporting
Real-time visibility into project performance, cost tracking, and predictive analytics to drive better commercial decisions.
Systems of Work

Systems of Work

Building robust operating systems requires both capability (People + Process) and scalability (Tech + People). The green ring activates:

People Systems & Processes
HR frameworks, onboarding systems, competency management, and workforce planning infrastructure.
Planning & Execution
Project governance, scheduling, resource allocation, and delivery assurance frameworks.
Process Improvement & Efficiency
Level 1-3 process mapping, SIPOC analysis, waste identification, and configuration-ready process design.
PMO & Procurement
Project management office setup, procurement frameworks, EPC/EPCM governance, and delivery assurance.
Applied Technology

Applied Technology

Technology execution requires efficiency (Process + Tech) and scalability (Tech + People) as its foundations. The green ring activates:

Process & Data Infrastructure Mapping
Understanding data flows, system connectivity, and infrastructure before selecting or building anything.
Project Management & System Implementation
Vendor selection, environment validation, implementation governance, and change management.
System Integrations & AI
API development, third-party connectivity, AI automation, and intelligent document management.
Automated Data Flow & Warehousing
Real-time data pipelines, Power BI dashboards, automated compliance reporting, and business intelligence.
Analytics & Reporting
Predictive analytics, performance dashboards, and data-driven decision frameworks.
Full-Spectrum Capability.
Every service we offer is designed to connect back to the People, Process, Technology model. We don't operate in silos — and neither should you.
01

HR & Industrial Relations

Employee lifecycle, Award compliance, performance management, ER strategy, Fair Work, and licensed investigations.

02

Organisational Design

Structure, reporting lines, role clarity, position architecture, competency frameworks, and accountability matrices.

03

Commercial & Legal

Contract risk assessment, negotiation support, departures, legal risk workshops, and independent health checks.

04

Procurement & PMO

EPC/EPCM support, project management, procurement solutions, delivery assurance, and secondments.

05

Training & Coaching

Leadership development, alliance coaching, culture change, strategic communications, and project kick-off facilitation.

06

Applied Technology & AI

Systems selection, integration, AI automation, real-time analytics, and process digitisation.

07

Market Intelligence

Market scans, competitor analysis, addressable market reports, client roadmaps, and growth strategy.

08

Workforce Strategy

Labour market analysis, EVP design, attraction & retention strategy, talent pipeline development, and visa support.

09

Business Improvement

Process mapping, operating model design, data flow analysis, ROI modelling, and transformation roadmaps.

What Makes Us Different.
We're not a big four consultancy. We don't produce reports that sit on shelves. We embed in operations and build things that work.
🏗

People First, Not Tool First

We start with ownership, routines, and behaviours, then fit technology to the way you actually work. Every process change is designed to reduce pressure on people through enhanced systems and predictability.

Action Over Analysis

No 6-week assessment phases. We get in and start building immediately. Diagnostic findings turn into action the same week. Design and implementation run concurrently.

🤝

Build Then Handover

No lock-in, no recurring dependency, no vendor trap. Every system, document, framework, and process we create belongs to you. Run-books, deputy guides, and full capability transfer included.

📊

Measurable ROI

Every engagement comes with a cost-benefit analysis. We don't report on effort — we measure outcomes. Hard savings, working capital gains, and efficiency improvements with real numbers.

🤖

AI-Accelerated Delivery

We use our own AI infrastructure to process interview data, generate findings, build interactive review tools, and accelerate analysis at a pace traditional consulting can't match.

🇦🇺

100% Perth. 100% Australian.

Every developer, consultant, and support person is based in Perth. Australian-hosted infrastructure. Your data stays in Australia, governed by Australian law. No offshore outsourcing.

Real Work. Real Results.
We don't talk theory. Here's what happens when we get embedded in operations.
Manufacturer Transformation
Training Compliance
Transport Analytics
HR Automation
Workforce Strategy
Construction / Manufacturing
90-Day Organisational Transformation
A WA precast manufacturer with strong technical capability but reactive operations — siloed teams, unclear role ownership, spreadsheet sprawl, and weak hand-off controls driving rework and cost.
30+ AI-analysed interviews processed to generate findings at a pace traditional consulting can't match
7 core processes mapped to Level 1-3 with SIPOC, creating configuration-ready blueprints for system implementation
New organisational structure with function-based reporting, named process owners, and defined team boundaries
Behavioural competency matrix with observable, auditable expectations linked to PDs and KPIs
4 production stabilisers — front door, readiness gate, drawing control, PoD discipline — reducing plan churn and rework

Impact

Engagement
90 Days
Year 1 Net Value
~$443K
Year 2 Net Value
~$2.0M
Revenue Impact (Y2)
~5.9%
Approach
People First
Handover
Full Transfer
Mining / Gold
Training & Compliance Transformation
A major WA gold miner with fragmented training records across multiple systems, no single source of truth, and significant compliance risk across their mining operations.
Python OCR scanner built to extract and digitise training records from paper-based systems
Training Needs Analysis engine created with automated competency gap identification
API integrations connecting RTO, LMS, and compliance systems into a single data pipeline
C# desktop application with Azure SQL backend for operational use by site teams
Power BI dashboards for real-time compliance visibility and management reporting

Impact

Technology
Python, C#, Azure
Data Pipeline
Fully Automated
Compliance Visibility
Real-Time
Systems
Integrated
Client Ownership
100% Handover
Transport / Infrastructure
Data Analytics & Roster Optimisation
A national transport operator spending more time managing data than using it — manual roster processes, disconnected spreadsheets, and no real-time visibility across operations.
28.3-hour monthly saving — a measured outcome, not a projection — through automated data processes
N-tier roster architecture designed as stepping stones to enterprise applications, not dead-end solutions
Power BI data warehouse built for real-time operational reporting and management visibility
Roster champions program with training documentation, RACI governance, and stakeholder workshops
Pragmatic technology — used Excel and Power BI the client already owned. No new licenses, no vendor lock-in

Impact

Monthly Time Saving
28.3 Hours
New Licenses Required
Zero
Approach
Process First
Reporting
Real-Time BI
Change Management
Embedded
Project Services / Resources & Energy
HR Recruitment Process Automation
A WA project services company with a fully manual HR recruitment function — emails, spreadsheets, and disconnected systems with no integration between them.
End-to-end automation from approval to recruit through candidate processing to onboarding
Microsoft Power Platform — automated workflows, approval chains, and compliance checks
Real-time pipeline visibility — management dashboard showing open positions, candidate progress, and bottlenecks
Existing systems preserved — Job Adder, Enboarder, MyOsh, and MYOB all connected via integration, not replaced

Impact

Delivery
17 Working Days
Investment
$26,980
Budget
On Budget
Systems Replaced
Zero
Automation
End-to-End
Disability Services
Workforce Strategy & Visa Support
A for-profit disability services provider facing severe workforce shortages, 37% annualised turnover, and needing an evidence base to support a government visa application.
Labour market deep dive built from VET pipeline analysis, NDIS projections, and competitor benchmarking
Refreshed Employee Value Proposition based on competitor analysis, giving clear positioning in a crowded sector
Secondary talent pools identified — hospitality, retail, personal care — expanding the recruitment funnel
Successful visa application — the labour market study directly supported the government evidence package

Impact

Turnover Addressed
37% Annual
Visa Application
Successful
Workstreams
3 Integrated
Evidence Base
Data-Driven
Reusable Assets
Full Handover
AI That's Already Live.
We don't just talk about AI. We build and deploy it. These products are in production right now, serving Australian businesses.
Live — askfrank.com.au

Ask Frank

24/7 AI compliance engine grounded in 28,000+ authoritative HR, IR, and WHS documents. Provides defensible, referenced answers across Awards, Fair Work, safety, and employment law.

28,000+ authoritative source documents
Referenced, defensible compliance answers
Enterprise-grade, Australian-hosted
Multi-tenant architecture with data isolation
Document generation — letters, policies, advice
Enterprise AI Product

BuildAI

AI estimating platform that converts architectural drawings to Bills of Quantities via Claude Vision AI. Upload drawings, AI extracts quantities, applies pricing, generates supplier quotes.

AI drawing analysis and quantity extraction
Auto-generated BoQ with trade breakdowns
One-click supplier RFQ generation
"Chat with Drawing" conversational interface
Built on proven Ask Frank AI infrastructure
Perth People. Real Experience.
Every person on this team is based in Perth, WA. The people who build it are the people who stand behind it.
JP

Justin Prince

Founder & Managing Director

20+ years in HR/IR and technology. Former Group HR Manager at Ertech, senior roles at CPB Contractors, John Holland, Sandvik Mining. Masters in HR, Psychology (ECU). Architect of Ask Frank and BuildAI.

EP

Ernest Peters

Principal — Applied Technology

30+ years enterprise tech. Former GM Business Systems at Perenti (SAP/Pronto ERP across 11 countries), Group ICT Manager at Ertech. ERP, data analytics, cloud architecture.

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Lomuel Malicdem

Technology & Systems

IT Business Partner (APAC) at Wood plc. Former IT roles on Gorgon LNG (Kellogg JV), Browse LNG (KBR). Enterprise systems, infrastructure, and integration specialist.

JF

Jaye Frizza

Senior HR & IR Consultant

Deep WA construction and mining HR/IR experience. Policy development, compliance frameworks, system configuration, and operational HR delivery across major projects.

Embed. Build. Handover.
We don't produce reports that sit on shelves. We embed in operations and build things that work.
Phase 1

Embed & Diagnose

We work alongside your people, not from a distance. We embed within operations, understand how work actually flows, and use AI-accelerated analysis to identify the real issues — fast.

We're In The Operation
Phase 2

Design & Build

Design and implementation run concurrently. As structures are defined, the development team begins building immediately. No separate assessment phase. No death-by-PowerPoint.

Action Over Analysis
Phase 3

Transfer & Exit

Full handover of all systems, frameworks, and documentation. Run-books, deputy guides, training, and capability transfer. You own everything. No lock-in. No ongoing dependency.

You Own Everything
Ready to Level Up?
Whether you need HR/IR expertise, process transformation, technology integration, or all three — we bring the team, the methodology, and the results.
Contact
Justin Prince
Website
Location
Perth, WA