LevelUp
Perth, Western Australia

Craft Your Future
Faster.

We integrate People, Process & Technology to help businesses scale. 7 years in WA. 100% Perth-based. No lock-in. No offshore. Just results.

Explore
0
Years Operating in WA
0
Years Combined Leadership
0
Documents in Ask Frank AI
0
Perth-Based Team
Management Consultancy.
Built for Real Work.

LevelUp is a full-spectrum management consultancy helping businesses craft their future — faster. With 20+ years' experience on both contractor and client sides, we deliver practical, hands-on solutions that integrate people, process, and technology for sustainable, repeatable results.

We don't sell software and work backwards. We embed in the operation, understand how work actually flows, fix the people and process foundations, and then ensure technology serves the business — not the other way around.

Everything we build is designed for handover. We do not create ongoing dependency. Our model is simple: get in, build what's needed, transfer capability, and step back.

Construction
Oil & Gas
Mining
Manufacturing
Infrastructure
Energy
Disability Services
Transport

Why Clients Choose Us

Both sides of the fence — we've worked contractor-side and client-side on major projects. We understand the politics, not just the process.
Action over analysis — we get in and start building immediately. No 6-week assessment phases. Diagnostic findings turn into action the same week.
Build then handover — no lock-in, no recurring subscriptions, no dependency. You own everything we build.
Deep WA project experience — Wheatstone, Gorgon, Pluto, Ichthys, and major construction and mining programs across Western Australia.
Measurable ROI — every engagement comes with a cost-benefit analysis. We measure outcomes, not effort.
People. Process. Technology.
Our model integrates three domains around a central goal — capability, scalability, and efficiency. Everything we do connects back to this framework. Click below to explore each dimension.
Core Capability Scalability Efficiency
People
Process
Technology
People
Process
Technology
Select a dimension above to explore
People
Human Capital & Organisational Design
We start with people because that's where every business challenge begins. Structure, capability, culture, and compliance — if these foundations aren't right, no amount of technology will fix it.
Organisational Design — structure, reporting lines, role clarity, position architecture, and delegation frameworks
HR & Industrial Relations — employee lifecycle, Award interpretation, Fair Work compliance, performance management, ER case strategy
Workforce Strategy — labour market analysis, EVP design, recruitment process, talent pipeline development, retention strategy
Training & Competency — competency matrices, TNA, compliance tracking, learning pathways, and development frameworks
Leadership & Coaching — executive coaching, culture change, alliance facilitation, and strategic communications
Licensed Investigations — WA licensed investigators for ER disputes, misconduct, and Fair Work Commission matters
Process
Operations, Commercial & Governance
We map how work actually flows — not how the org chart says it should. Every process is documented to Level 1-3 with SIPOC, ownership, controls, and pain points. Configuration-ready from day one.
Process Mapping — Level 1-3 process maps with SIPOC analysis, inputs, outputs, tools, controls, ownership, and pain points
Operating Model Design — governance frameworks, business system design, delegation structures, and accountability matrices
Commercial & Legal — contract risk assessment, pre-award negotiation, departures registers, rights and obligations summaries
Procurement & PMO — procurement solutions, EPC/EPCM support, project management, delivery assurance
Data Flow Mapping — system connectivity analysis, data hygiene, single-source-of-truth design, shadow spreadsheet retirement
Independent Assurance — project health checks, audits, compliance verification, and management reporting
Technology
Applied Technology, AI & Automation
Technology comes third — deliberately. We don't start with tools and work backwards. We understand your people and processes first, then deploy technology that serves the business, not the other way around.
Systems Selection & Integration — vendor evaluation, environment validation, integration feasibility, and implementation
AI & Automation — Ask Frank compliance AI, BuildAI estimating, intelligent process automation, NLP document management
Data & Analytics — Power BI dashboards, real-time reporting, data governance, predictive analytics, business intelligence
Process Automation — Microsoft Power Platform, workflow automation, approval chains, automated compliance tracking
Cloud & Infrastructure — Azure deployment, API development, third-party connectivity, migration strategies
Australian Data Sovereignty — all solutions hosted in Australia, governed by Australian law, no offshore processing
Full-Spectrum Capability.
Every service we offer is designed to connect back to the People, Process, Technology model. We don't operate in silos — and neither should you.
01

HR & Industrial Relations

Employee lifecycle, Award compliance, performance management, ER strategy, Fair Work, and licensed investigations.

02

Organisational Design

Structure, reporting lines, role clarity, position architecture, competency frameworks, and accountability matrices.

03

Commercial & Legal

Contract risk assessment, negotiation support, departures, legal risk workshops, and independent health checks.

04

Procurement & PMO

EPC/EPCM support, project management, procurement solutions, delivery assurance, and secondments.

05

Training & Coaching

Leadership development, alliance coaching, culture change, strategic communications, and project kick-off facilitation.

06

Applied Technology & AI

Systems selection, integration, AI automation, real-time analytics, and process digitisation.

07

Market Intelligence

Market scans, competitor analysis, addressable market reports, client roadmaps, and growth strategy.

08

Workforce Strategy

Labour market analysis, EVP design, attraction & retention strategy, talent pipeline development, and visa support.

09

Business Improvement

Process mapping, operating model design, data flow analysis, ROI modelling, and transformation roadmaps.

What Makes Us Different.
We're not a big four consultancy. We don't produce reports that sit on shelves. We embed in operations and build things that work.
🏗

People First, Not Tool First

We start with ownership, routines, and behaviours, then fit technology to the way you actually work. Every process change is designed to reduce pressure on people through enhanced systems and predictability.

Action Over Analysis

No 6-week assessment phases. We get in and start building immediately. Diagnostic findings turn into action the same week. Design and implementation run concurrently.

🤝

Build Then Handover

No lock-in, no recurring dependency, no vendor trap. Every system, document, framework, and process we create belongs to you. Run-books, deputy guides, and full capability transfer included.

📊

Measurable ROI

Every engagement comes with a cost-benefit analysis. We don't report on effort — we measure outcomes. Hard savings, working capital gains, and efficiency improvements with real numbers.

🤖

AI-Accelerated Delivery

We use our own AI infrastructure to process interview data, generate findings, build interactive review tools, and accelerate analysis at a pace traditional consulting can't match.

🇦🇺

100% Perth. 100% Australian.

Every developer, consultant, and support person is based in Perth. Australian-hosted infrastructure. Your data stays in Australia, governed by Australian law. No offshore outsourcing.

Real Work. Real Results.
We don't talk theory. Here's what happens when we get embedded in operations.
Manufacturer Transformation
Training Compliance
Transport Analytics
HR Automation
Workforce Strategy
Construction / Manufacturing
90-Day Organisational Transformation
A WA precast manufacturer with strong technical capability but reactive operations — siloed teams, unclear role ownership, spreadsheet sprawl, and weak hand-off controls driving rework and cost.
30+ AI-analysed interviews processed to generate findings at a pace traditional consulting can't match
7 core processes mapped to Level 1-3 with SIPOC, creating configuration-ready blueprints for system implementation
New organisational structure with function-based reporting, named process owners, and defined team boundaries
Behavioural competency matrix with observable, auditable expectations linked to PDs and KPIs
4 production stabilisers — front door, readiness gate, drawing control, PoD discipline — reducing plan churn and rework

Impact

Engagement
90 Days
Year 1 Net Value
~$443K
Year 2 Net Value
~$2.0M
Revenue Impact (Y2)
~5.9%
Approach
People First
Handover
Full Transfer
Mining / Gold
Training & Compliance Transformation
A major WA gold miner with fragmented training records across multiple systems, no single source of truth, and significant compliance risk across their mining operations.
Python OCR scanner built to extract and digitise training records from paper-based systems
Training Needs Analysis engine created with automated competency gap identification
API integrations connecting RTO, LMS, and compliance systems into a single data pipeline
C# desktop application with Azure SQL backend for operational use by site teams
Power BI dashboards for real-time compliance visibility and management reporting

Impact

Technology
Python, C#, Azure
Data Pipeline
Fully Automated
Compliance Visibility
Real-Time
Systems
Integrated
Client Ownership
100% Handover
Transport / Infrastructure
Data Analytics & Roster Optimisation
A national transport operator spending more time managing data than using it — manual roster processes, disconnected spreadsheets, and no real-time visibility across operations.
28.3-hour monthly saving — a measured outcome, not a projection — through automated data processes
N-tier roster architecture designed as stepping stones to enterprise applications, not dead-end solutions
Power BI data warehouse built for real-time operational reporting and management visibility
Roster champions program with training documentation, RACI governance, and stakeholder workshops
Pragmatic technology — used Excel and Power BI the client already owned. No new licenses, no vendor lock-in

Impact

Monthly Time Saving
28.3 Hours
New Licenses Required
Zero
Approach
Process First
Reporting
Real-Time BI
Change Management
Embedded
Project Services / Resources & Energy
HR Recruitment Process Automation
A WA project services company with a fully manual HR recruitment function — emails, spreadsheets, and disconnected systems with no integration between them.
End-to-end automation from approval to recruit through candidate processing to onboarding
Microsoft Power Platform — automated workflows, approval chains, and compliance checks
Real-time pipeline visibility — management dashboard showing open positions, candidate progress, and bottlenecks
Existing systems preserved — Job Adder, Enboarder, MyOsh, and MYOB all connected via integration, not replaced

Impact

Delivery
17 Working Days
Investment
$26,980
Budget
On Budget
Systems Replaced
Zero
Automation
End-to-End
Disability Services
Workforce Strategy & Visa Support
A for-profit disability services provider facing severe workforce shortages, 37% annualised turnover, and needing an evidence base to support a government visa application.
Labour market deep dive built from VET pipeline analysis, NDIS projections, and competitor benchmarking
Refreshed Employee Value Proposition based on competitor analysis, giving clear positioning in a crowded sector
Secondary talent pools identified — hospitality, retail, personal care — expanding the recruitment funnel
Successful visa application — the labour market study directly supported the government evidence package

Impact

Turnover Addressed
37% Annual
Visa Application
Successful
Workstreams
3 Integrated
Evidence Base
Data-Driven
Reusable Assets
Full Handover
AI That's Already Live.
We don't just talk about AI. We build and deploy it. These products are in production right now, serving Australian businesses.
Live — askfrank.com.au

Ask Frank

24/7 AI compliance engine grounded in 28,000+ authoritative HR, IR, and WHS documents. Provides defensible, referenced answers across Awards, Fair Work, safety, and employment law.

28,000+ authoritative source documents
Referenced, defensible compliance answers
Enterprise-grade, Australian-hosted
Multi-tenant architecture with data isolation
Document generation — letters, policies, advice
Enterprise AI Product

BuildAI

AI estimating platform that converts architectural drawings to Bills of Quantities via Claude Vision AI. Upload drawings, AI extracts quantities, applies pricing, generates supplier quotes.

AI drawing analysis and quantity extraction
Auto-generated BoQ with trade breakdowns
One-click supplier RFQ generation
"Chat with Drawing" conversational interface
Built on proven Ask Frank AI infrastructure
Perth People. Real Experience.
Every person on this team is based in Perth, WA. The people who build it are the people who stand behind it.
JP

Justin Prince

Founder & Managing Director

20+ years in HR/IR and technology. Former Group HR Manager at Ertech, senior roles at CPB Contractors, John Holland, Sandvik Mining. Masters in HR, Psychology (ECU). Architect of Ask Frank and BuildAI.

EP

Ernest Peters

Principal — Applied Technology

30+ years enterprise tech. Former GM Business Systems at Perenti (SAP/Pronto ERP across 11 countries), Group ICT Manager at Ertech. ERP, data analytics, cloud architecture.

LM

Lomuel Malicdem

Technology & Systems

IT Business Partner (APAC) at Wood plc. Former IT roles on Gorgon LNG (Kellogg JV), Browse LNG (KBR). Enterprise systems, infrastructure, and integration specialist.

JF

Jaye Frizza

Senior HR & IR Consultant

Deep WA construction and mining HR/IR experience. Policy development, compliance frameworks, system configuration, and operational HR delivery across major projects.

Embed. Build. Handover.
We don't produce reports that sit on shelves. We embed in operations and build things that work.
Phase 1

Embed & Diagnose

We work alongside your people, not from a distance. We embed within operations, understand how work actually flows, and use AI-accelerated analysis to identify the real issues — fast.

We're In The Operation
Phase 2

Design & Build

Design and implementation run concurrently. As structures are defined, the development team begins building immediately. No separate assessment phase. No death-by-PowerPoint.

Action Over Analysis
Phase 3

Transfer & Exit

Full handover of all systems, frameworks, and documentation. Run-books, deputy guides, training, and capability transfer. You own everything. No lock-in. No ongoing dependency.

You Own Everything
Ready to Level Up?
Whether you need HR/IR expertise, process transformation, technology integration, or all three — we bring the team, the methodology, and the results.
Contact
Justin Prince
Website
Location
Perth, WA